Innovation Working Guide

Never has there been a better time to unleash innovation in your organisation. There is a perfect storm that offers: an unprecedented amount of talented and entrepreneurial young people; accessible technology- many of it for free; and a colliding of ground-breaking knowledge which gives us a clear route forward; and customers who are accessible, around the world, because they are only a few clicks away from ordering.

There are two types of innovation:

  1. Gemba Kaizen innovation (innovation at the workface is a daily activity) which focuses on improving internal processes as a daily activity.
  2. Blue ocean innovation where an organisation moves away from the cut throat, dog eat dog bloody red oceans of competition to the clear, calm and rewarding waters.

This working guide will penetrate into the great work of Jeffery Liker, The Toyota Way, Masaaki Imai author of Kaizen and his follow-up book Gemba Kaizen, and show you how you can move towards Toyota’s amazing achievement of 10 innovations per employee per year worldwide.

The working guide will also go into the brilliant work of W. Chan Kim and Renee Mauborgne authors of Blue Ocean Strategy, and their follow-up book, Blue Ocean Shift. 

The great paradigm shifters, Peter Drucker, Tom Peters, Jack Welch, Gary Hamel have also talked, for some time, about the significance of innovation and how to increase your odds of success. The key lessons are extracted and listed for easy absorption.

A major change of culture requires an understanding of the psychology of selling and leading change. John Kotter’s eight step “selling and leading change” process have been further enhanced with Zaffron and Logan’s Three Laws of Performance that offers a more in-depth look at the psychology of change.

The working guide will give you an easy to follow summary and then go onto explain the five step process of the Blue Ocean shift process, as outlined in Kim and Mauborgne.

  1. Get started:  This step involves selecting a blue ocean shift (BOS) facilitator, who will be an outside consultant, selecting the core in house BOS team, and training them. Selecting some mentors for the in house team.  Mapping out your current offerings in the pioneer-migrator-settler process.
  2. Understand where you are now: This involves the BOS facilitator running a two-day workshop with the extended BOS team. The Strategy canvas is drawn. Expect this to take 2-4 weeks to schedule.
  3. Imagine where you could be: This involves the extended BOS team doing field work, and meeting up in a one day workshop where they share their findings on the buyer utility matrix and ascertain the magnitude of the three types non-customers’ demand ( “soon to be non-customers”, “refusing non-customers” and “unexplored non-customers”.
  4. Find how you get there: This involves the extended BOS team doing fieldwork and meeting up in a one-day workshop where they share their findings on the six possible paths, complete the eliminate, reduce, raise and create key features exercise and outline a number of possible new offering solutions.
  5. Make your move: This involves the extended BOS team presenting the “new offerings” in a contestable environment (a blue ocean fair), where the chosen audience get to hear the various options and in a workshop environment explore their options .get to add their contribution and then vote for the best offerings from their perspective all on the same day. The executive team then makes their decision. Piloting of the new product or service commences with great speed with carefully chosen responsive customers / regions.

Electronic templates will be available so the project team can ensure they have not missed any vital step.

The working guide contains 60 pages designed to help readers to implement quick wins that will help readers unleash innovation in their organisation.  The working guide comes with some electronic media, eg: templates, and checklists. I have spent around US$20,000 researching, writing and testing this working guide. I guarantee, if you purchase, read, and act you will save many times the cost of this guide.

This working guide gives you the answers to the following questions:

  • How do you bring innovation to the workplace?
  • How can we improve innovation?
  • How do you encourage innovation in an organisation?
  • How do you get innovative and develop good ideas?
  • How do you sell and lead the change?

To find out how to surmount these barriers purchase David Parmenter’s working guide which is on sale at USD 29.90 and comes with 15 electronic templates.

A Look inside the Innovation working guide:

A perfect storm.. 2

Understanding Gemba Kaizen Innovation. 3

  • Housekeeping. 3
  • Waste elimination. 5
  • Visual management 7
  • Adopting winning methods 7

Blue Ocean Innovation. 8

The five-step Blue Ocean Shift Model 9

  • Step 1: Get started. 9
  • Step 2: Understand Where You Are Now.. 18
  • Step 3: Imagine where you could be. 22
  • Step 4: Find how you get there. 24
  • Step 5: Choose and make the blue ocean move. 28

Selling and Leading Change. 31

  • Steve Zaffron and Dave Logan. 31
  • Harry Mills’ Self Persuasion. 32
  • John Kotter’s Leading Change. 32
  • Selling A BOS Project to the Senior Management Team.. 33
  • Learn to Sell by Using the Emotional Drivers of the Buyer 34
  • The Elevator Speech. 34
  • Deliver a Compelling Burning Platform Presentation. 35

Wisdom from the great management thinkers. 37

  • Peter Drucker’s Lessons on Innovation. 38
  • Jim Collins’s Lessons for Innovation. 42
  • Jack Welch’s Lessons for Innovation. 42
  • Thomas Peters and Robert Waterman’s Lessons for Innovation. 43
  • Gary Hamel’s Lessons for Innovation.  . 43
  • Jeremy Hope’s Lessons for Innovation. 44
  • Tom Peters’ Lessons for Innovation. 44

E-Templates include

  • Post-it re-engineering
  • Understanding where you are now
  • Establishing a BOS Project Team Checklist 48
  • Establishing BOS Team Questionnaire. 50
  • BOS Team Applicant Questionnaire
  • BOS Team 360-Degree Questionnaire. 53
  • “Just Do It” Culture and Process Checklist 55
  • Job Description for the BOS Team Leader 56
  • Workshop Preparation Checklist 58
  • Guidelines to Running Workshops. 60
  • Pioneers, migrators, settlers template
  • Six pathways exercise
  • Step 2 scoring factors
  • Buyer utility map
  • Four actions framework

The working guide can be purchased from